- Always be faithful to your duties, thereby contributing to the company and to the overall good.
- Always be studious and creative, striving to stay ahead of the times.
- Always be practical and avoid frivolousness.
- Always strive to build a homelike atmosphere at work that is warm and friendly.
- Always have respect for spiritual matters, and remember to be grateful at all times.
Toyota Philosophy
PHILOSOPHY CONE
Founding Spirit
Toyoda Principles:
Five Main Principles of Founder Sakichi Toyoda
Sakichi Toyoda 1867-1930
Value
The Toyota Way
Combining software, hardware and partnerships to create unique value that comes from the Toyota Way
Software
Applying imagination to improve society through a people-first design philosophy. Practicing Genchi Genbutsu to understand operations at their essence
Hardware
Creating a physical platform to enable the mobility of people and things. A flexible system that changes with the software
Partnerships
Expanding our abilities by uniting the strength of partners, communities, customers and employees to produce mobility and happiness for all
Mission
Producing Happiness for All
We make the happiness of others our first priority.
We make better products more affordable.
We value every second and every cent.
We give all our effort and offer all our ingenuity.
We look forward, not backward.
We believe the impossible is possible.
Vision
Creating Mobility for All
In a diverse and uncertain world,
Toyota strives to raise the quality
and availability of mobility. We wish
to create new possibilities for all humankind
and support a sustainable relationship
with our planet.
Founding Spirit
Toyoda Principles:
Five Main Principles of Founder Sakichi Toyoda
Sakichi Toyoda 1867-1930
- Always be faithful to your duties, thereby contributing to the company and to the overall good.
- Always be studious and creative, striving to stay ahead of the times.
- Always be practical and avoid frivolousness.
- Always strive to build a homelike atmosphere at work that is warm and friendly.
- Always have respect for spiritual matters, and remember to be grateful at all times.
Value
The Toyota Way
Combining software, hardware and partnerships to create unique value that comes from the Toyota Way
Software
Applying imagination to improve society through a people-first design philosophy. Practicing Genchi Genbutsu to understand operations at their essence
Hardware
Creating a physical platform to enable the mobility of people and things. A flexible system that changes with the software
Partnerships
Expanding our abilities by uniting the strength of partners, communities, customers and employees to produce mobility and happiness for all
Mission
Producing Happiness for All
We make the happiness of others our first priority.
We make better products more affordable.
We value every second and every cent.
We give all our effort and offer all our ingenuity.
We look forward, not backward.
We believe the impossible is possible.
Vision
Creating Mobility for All
In a diverse and uncertain world,
Toyota strives to raise the quality
and availability of mobility. We wish
to create new possibilities for all humankind
and support a sustainable relationship
with our planet.
