Our work today is
the foundation for
tomorrow.
At Toyota, We....
Act for Others
We strive to keep the perspectives
of our customers and stakeholders
at the core of our efforts every day.
Putting ourselves in other’s
positions, we go beyond the
impossible.
Work with
integrity
We always consider where today’s
work should take us and how it
impacts those around us. We
forge a path to our objectives with
integrity and honesty.
Drive curiosity
Taking a personal interest in
everything, we ask questions to
discover the mechanics behind
phenomena. This mindset
generates new ideas.
Observe thoroughly
Humans sense things instinctively
in ways that machines can’t. We
bring together hard data while
personally seeing, feeling and
interpreting the situation,
exercising Genchi Genbutsu* to
discover the most creative and
best solutions quickly.
Get better
and better
Today, and every day, we take
ownership to sharpen the skills of
ourselves and each other with
heart, mind and body to meet the
evolving needs of our customers.
Continue the quest
for improvement
We believe in the natural ability of people to change
things for the better. Every improvement, regardless of
size, is valuable. Encouraging both incremental and
breakthrough innovative
thinking, we seek to evolve with
Kaizen*, never accepting the
status quo.
Create room to grow
Focusing on what is essential, we
eliminate waste and manage our
resources carefully to create room
to grow. This is the foundation for
agility and the cultivation of new
ideas for the future.
Welcome
competition
We welcome competition, without
ego. It pushes us to improve and
better serve our customers and
society, creating more value and a
better experience.
Show respect to people
No work is solitary. No job is a one-person endeavour. We
make the most of diverse perspectives, turning differences
into fortitude as one team. With a fundamental respect for
people, we create an environment where all feel welcome,
safe and heard, and everyone
can contribute their best
toward meaningful goals.
Thank people
We owe our existence to our
customers, members, partners,
stakeholders and communities.
We say ‘Thank You’ to everyone we
encounter today.
