Toyota Quality
From Customer Feedback to Global
Standards
Toyota Quality Commitment
for customer: In order to provide an experience that earns the trust of our customers, correctly understand customer expectation and review all business processes from the customer’s point of view.
Toyota’s commitment to quality is driven by our attentiveness to customer feedback. Recognizing that cars play a significant role in their everyday lives, we aspire to deliver ever-better cars. Achieving this requires teamwork and a genuine relationship with our customers. We actively listen to their insights, using their experiences as the foundation for our improvements and innovations. This approach shapes the entire process, supported by our dedicated employees and ensures the quality of our products from design and development to sales and after-sales service.
To further strengthen our commitment, Toyota has formulated the code of conduct for quality that is applied globally, aimed at maintaining and enhancing customer confidence. This policy outlines appropriate responses to quality issues on both global and regional levels, promoting effective solutions for new businesses and technologies.
In addition, Toyota has established the rules, methods, and criteria necessary for controlling its manufacturing and business processes, enabling us to consistently deliver the product performance, functionality, and services we aim to achieve.
Based on global regulations, Toyota set quality control standards at each production base, tailored to the needs of our customers and the specific environment of each country. These standards are periodically checked and reviewed to ensure ongoing effectiveness.